Branding

الرئيسية > البرامج التدريبية > Branding
Branding

مقدمة البرنامج التدريبي

Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to.

المحتويات التدريبية

 Introduction to Brand Equity
 The Scope of Branding Decisions
 Brand Knowledge Structures
 Choosing Elements to Build Brand Equity
 Designing Programs to Build Brand Equity
 The Development of an Effective Branding Strategy
 Integrating Marketing Communications to Build Brand Equity Day 2
 Leveraging Secondary Brand Associations to Build Brand Equity
 Measuring Sources of Brand Equity
 Measuring Outcomes of Brand Equity
 Brand Equity Measurement System
 Branding Strategies Day 3
 Introducing and Naming New Products and Brand Extensions
 Managing Brands Over Time
 Managing Brands over Geographical
 Boundaries, Cultures and Market Segments Global Marketing
 Contemporary Issues in Product & Brand Management

تفاصيل الدورة

القسم التدريبي:

برامج التسويق وخدمة العملاء

مواقع الانعقاد:

القاهرة -- الغردقة

تاريخ البدء والانتهاء:

من: 16 اغسطس

إلى: 20 اغسطس

الكود:

A. MS.05

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