Developing the skills of a successful marketing manager - and ways and methods of preparing market research

Program Introduction

Market research is a scientific means that contributes to making private decisions in marketing. It relies on three types of studies: market research, product research, and consumer research. Marketing research is also defined as obtaining private information in products or services that people are keen to buy, or may think of buying in the future. It is also an assessment of the feasibility that can be achieved by providing a new service or good to individuals in the market by preparing research that is applied directly with consumers. This helps the establishment to discover the nature of the target market and obtain people's opinions about the benefit resulting from the new product.